Marketing Trends for 2022
The new year has well and truly begun, so its a great time to review the forecast for all the trends set to guide marketing this year.
Here is a curated list of the 2022 Marketing Trends according to two Forbes articles.
Influencer marketing is set to reach $13.8 billion in 2021.
Advertising will be challenged by new iOS privacy updates. With tougher regulations around digital data, Marketers need to get smarter to reach more people.
Marketing will get more strategic with the help of AI, automation and machine learning
LinkedIn is growing in the digital space. With the number of users growing fast, LinkedIn is a great place to reach new audiences.
Video will be cornerstone. Move over static post, video will become the cornerstone of all marketing campaigns.
Experiences are the new social currency. Marketers should focus on creating experiences at every touchpoint with customers to earn social media word-of-mouth.
Email will be the most important channel. According to a Litmus study, 91% of applicants attest that email is crucial to their companies success.
Facebook (meta) will continue to grow. With 3billion users + growing, Facebook isn’t going anywhere.
Websites must be optimised for faster load times
Direct mail will be an effective channel. Reaching people away from the saturation and noise of the digital space.
