Below is an excerpt of an analysis of the two from Style Factory Productions.
On the face of it, Shopify and Squarespace look like similar tools: they let you create a website and they let you sell products (even if you don’t have any design or coding skills).
But they have a different history and started life with different purposes.
Squarespace was initially created as a solution for building and maintaining content–based websites, whereas Shopify was specifically designed as a solution for making an online store.
With the addition of ecommerce to Squarespace’s feature set however, and an increase in the number of content-creation tools available for Shopify, the two platforms have become increasingly similar and technically, you can now use either to create a content-driven website or sell products online.
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